Appcast leads innovation in software and services that makes job advertising work for large companies. Using real-time data and programmatic technology, Appcast improves recruitment outcomes, helping attract high-quality job seekers and increase ROI.
Website / Branding / Strategy
Appcast has very quickly taken a leap from being a new, exploratory product, to well-known status. Their branding and website needed to keep up with this growth. We partnered with their marketing team to define and position Appcast as the industry-leaders they are. We translated Appcast’s personality traits of approachable, inspiring, determined and nerdy into a new tone of voice, bold colour, simple shapes and stunning motion. Their logo was refreshed and simplified. A new website, focusing on engaging content and easy UX was built using a client favourite CMS combo – Elementor and Wordpress.
Appcast are pioneers of the programmatic technology, so the new brand reflects this forward-motion mentality yet remains true to their core values. The website analytics show a 100% increase in dwell time over the same period last year. Traffic is now more targeted with an increase in inbound requests. The internal team at Appcast have easily adopted the addition of Elementor to the CMS and the site was featured in the Elementor end of year showcase 2020.
"The somethingfamiliar team took us on a strategic and thoughtful journey when redesigning our website. As a result, our new website is engaging, beautifully-designed, and well-built. On top of that, the team was a delight to work with on a daily basis."
– Annie Pullen, Product Marketing Manager – Appcast.