Better Bread are an artisan bakery, based in Bristol. Made with passion, and Michelin starred expertise, their products are a cut above the rest. But in a seriously crowded market, they needed a brand identity to reflect this.
Brand identity / Design / Logo development
We used a contemporary design to celebrate Better Bread’s traditional methods. Including a logo that uses a bold, uncompromising typeface and a striking black and white aesthetic. Not to mention a set of brand guidelines that ensured it could be used effectively online, in print and most importantly, to stand out on shelves.
Better Bread’s fresh new identity has made them instantly recognisable, but it’s clear and simple enough not to overshadow their products, and lets their delicious baked goods speak for themselves. They’re already seeing some great results, including the rapid expansion of their wholesaler service. They say you eat with your eyes, after all.