Serious about sustainability.

Phineas are leaders in retail shoe hanging. Sounds niche, right? But shoes aside, one of the things these guys care about most is the environment. All their core products are made from 100% recycled materials. So they asked us to help illustrate their sustainability message so that they could reach new, ethically conscious retailers.

Brand / Digital /Social /Environment /Campaign

The Project.
We worked closely with Phineas to help them evolve, putting their compassionate brand proposition front and centre of every communication. Then we brought it to life across a website refresh, product design, environmental design and Linkedin ads. Expanding on their existing visual identity, we even created ‘smiley’, an icon to showcase Phineas’ warm, approachable brand personality.
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The Outcome.
Now we’ve helped Phineas own their proposition, they’re standing out in the crowded retail market using a sustainability message that feels like an authentic part of their brand identity. And as they continue to grow, we’re right behind them to support with all their communications.